Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing. Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.

Career Opportunities

  • Account Executive*
  • Advertising Manager*
  • Booking Agent
  • Claim Adjustor+
  • Consumer Affairs Director*
  • Financial Planner*
  • Import-Export Agent+
  • Internal Revenue Investigator*
  • Management Trainee
  • Marketing Manager+
  • Purchasing Agent
  • Retail Manager
  • Securities Trader*
  • Stockbroker*

*Bachelor’s Degree or higher required.
+Bachelor Degree normally recommended.

Associate Degree Major Requirements
(Major Code: 50039)

Subject and Number Title Units
Business 120 Financial Accounting 4
Business 125 Business Law: Legal Environment of Business 3
Business 128 Business Communication 3
Business 146 Marketing 3
Business 156 Principles of Management 3
Business Office Technology 172 Introduction to
Microcomputer Applications
  Total 18

Select THREE (3) of the following courses:

Subject and Number Title Units
Business 118 Retail Management 3
Business 142 Personal Selling
and Persuasion
Business 144 Advertising 3
Business 252 Global Sourcing, Buying
and Manufacturing
Business 253 International Marketing:Expanding Exports 3
  Total 7.5-9

Select ONE (1) of the following courses:
Subject and Number Title Units
Business 115 Human Relations in Business 3
Business 137 A-B-C-D Marketing Internship 3
Business 140 Entrepreneurship: Developing a Business Plan 3
Business 250 Introduction to
International Business
Business 258 The Cultural Dimension of International Business 3
Business 159 A-B-C-D Management Internship 3
  Total 3
  Total Required Plus General Education and Elective Requirements 28.5-30

Certificate of Achievement

Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in that area. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.