Marketing
Marketing consists of all the activities that direct the flow of
goods and services from producer to consumer. This may include
market research, physical distribution, wholesaling, advertising,
personal selling, and retailing. Although most jobs are in
wholesale and retail trade, this broad field offers many employment
opportunities. The internship experience is an important feature of
the program.
Career Opportunities
*Bachelor’s Degree or higher required.
+Bachelor Degree normally recommended.
Associate Degree Major Requirements
(Major Code: 50039)
|
Subject & Number |
Title |
Units |
|
Business 120 |
Financial Accounting |
4 |
|
Business 125 |
Business Law: Legal
Environment of Business |
3 |
|
Business 128
|
Business Communication |
3 |
|
Business 146 |
Marketing |
3 |
|
Business 156 |
Principles of Management |
3 |
|
Business
Office Technology 172 |
Introduction to
Microcomputer Applications |
2 |
| |
Total |
18 |
Select THREE (3) of the following courses:
|
Subject & Number |
Title |
Units |
|
Business 118 |
Retail Management |
3 |
|
Business 142
|
Personal Selling
and
Persuasion |
3 |
|
Business 144 |
Advertising |
3 |
|
Business 252 |
Global Sourcing, Buying
and
Manufacturing |
1.5 |
|
Business 253 |
International Marketing:
Expanding Exports |
3 |
| |
Total
|
7.5-9 |
Select ONE (1) of the following courses:
|
Subject & Number |
Title |
Units |
|
Business 115 |
Human Relations in Business |
3 |
|
Business 137 A-B-C-D |
Marketing Internship |
3 |
|
Business 140 |
Entrepreneurship: Developing
a Business Plan |
3 |
|
Business 250 |
Introduction to
International
Business |
3 |
|
Business 258 |
The Cultural Dimension of
International Business |
3 |
|
Business 159 A-B-C-D |
Management Internship |
3 |
| |
Total |
3 |
| |
Total
Required Plus General Education and Elective
Requirements |
28.5-30 |
Certificate of Achievement
Any
student who chooses to complete only the requirements listed above
qualifies for a Certificate of Achievement in that area. An official
request must be filed with the Admissions and Records Office prior
to the deadline as stated in the Academic Calendar.
|
