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International Business |
| The International Business program is designed to equip
students with the necessary skills and expertise to move
products across international borders. The program not only
offers international business studies, but general business,
culture and language as well.
This program will prepare students to enter into import
and export activities. Many of these opportunities are with
San Diego area businesses. The program also appeals to
students planning to live and work in foreign countries.
Furthermore, those students interested in starting their own
import or export business have found the program
particularly valuable. Internships can be arranged in some
cases.
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Management |
| The management curriculum is designed to provide the
student with the skills necessary for success as a manager
in today's demanding organizational climate. The program is
of benefit to the man or woman who aspires to a first-level
or higher management position in any organization,
including, business, government, or service organizations.
Also, much of this curriculum is transferable to four-year
institutions.
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Marketing |
| This program is designed to prepare you for a career in
marketing. Marketing consists of all the activities that
direct the flow of goods and services from producer to
consumer. This includes market research, physical
distribution, wholesaling, advertising, personal selling and
retailing. This broad field offers many employment
opportunities, most of which are in wholesale and retail
trade. Cooperative work experience is an important feature
of this program.
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Retail Management |
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Retail sales and management is one of the largest fields for
employment in the United State. This program is designed to
provide the foundation for advancement from entry level
positions to management in retailing. Career opportunities
are plentiful in food chains, department stores, specialized
small and large retail outlets, and small stores. A
certificate or degree in the program greatly enhances a
part-time or full-time employee’s opportunity to progress in
a career in this large, growing industry.
Note: This major meets the core retail
management curriculum recommended by the Western Association
of Food Chains for employees who wish to prepare for
management positions.
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Hospitality and Tourism Management |
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The Hospitality and Tourism Management major provides
students with a solid undergraduate program emphasizing
basic business management principles and their specific
application to the hospitality and tourism industry.
Students completing the program are prepared
to transfer to a Bachelor of Science program at
a four-year institution.
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