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International Business, Management, and Marketing

 

 


Marketing

Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing.  Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.

Career Opportunities
 

  • Account Executive*

  • Advertising Manager*

  • Booking Agent

  • Claim Adjustor+

  • Consumer Affairs Director*

  • Financial Planner*

  • Import-Export Agent+

  • Internal Revenue Investigator*

  • Management Trainee

  • Marketing Manager+

  • Purchasing Agent

  • Retail Manager

  • Securities Trader*

  • Stockbroker*

*Bachelorís Degree or higher required.
+Bachelor Degree normally recommended.

Associate Degree Major Requirements
(Major Code: 50039)

 

Subject & Number Title Units
Business 120   Financial Accounting  4
Business 125 

Business Law: Legal

Environment of Business 
3
Business 128    Business Communication 3
Business 146 Marketing 

3

Business 156  Principles of Management 3
Business Office Technology 172 Introduction to
Microcomputer Applications
2
 

Total

18

Select THREE (3) of the following courses:
 

Subject & Number Title Units
Business 118

Retail Management

3
Business 142  

Personal Selling
and
Persuasion

3
Business 144 Advertising 3
Business 252

Global Sourcing, Buying
and
Manufacturing

1.5

Business 253

International Marketing:

Expanding Exports

3

 

Total

7.5-9

Select ONE (1) of the following courses:
 

Subject & Number Title Units
Business 115 Human Relations in Business 3
Business 137 A-B-C-D  Marketing Internship 3
Business 140 

Entrepreneurship: Developing a Business Plan

3
Business 250

Introduction to
International
Business

3

Business 258

The Cultural Dimension of

International Business
3
Business 159 A-B-C-D Management Internship 3
 

Total

3
 

Total Required Plus General Education and Elective Requirements

28.5-30

Certificate of Achievement
Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in that area. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.

 

 

 

 

 

 

 

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